The new Dior Lady Toile de Jouy bag and its interesting origins

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The history of this particular print is interesting!

In 1760 the entrepreneur Christophe Philippe Oberkampf opened a small textile workshop in the village of Jouy-en Josas, near Versailles. His innovative printing techniques on linen and cotton and the uniqueness of the style of the decors will make very famous and very fashionable those that today are known as “toile de jouy”. The decorative motifs are inspired by the rococΓ² style of the period, sober but at the same time full of details: floral motifs, gallant and pastoral scenes and oriental exotics. Originally the motifs are hand-engraved with carved wood “timbres” and are available only in polychrome and monochrome. It is precisely the presentation of a single color (and its nuances) in the decorative motifs that will make the “toile de jouy” characteristic and immediately recognizable.

Dior pays tribute to this ancient printing technique, making it current in its “Lady Dior” bag. And not only..

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The new Dior Lady Toile de Jouy bag and its interesting origins